001: The Start

After years of up hill battles to launch her hospitality company and bring the ‘roadside revival’ vision to life, The Sursy founder, Lauren Coleman, finally got the keys to White Swan Motel on August 20, 2021.

Following 8 straight weeks of grueling 24/7 renovations on the property, the 24-key motel re-opened it’s doors to host nightly and weekly guests on November 1, 2021. Through the end of the year, the White Swan became a respite for guests placed with us by the Severe Weather Shelter Network, a local organization that secures emergency overnight shelter during life threatening winter weather months.

In January of 2022 the White Swan Motel launched it’s long-planned partnership with Jefferson County Human Services to begin exclusively sheltering families experiencing homelessness.

…full story coming soon!